Week 11
Week 10
http://www.seodesignsolutions.com/blog/articles/reviving-the-long-tail-of-seo/
Check mobile sites
Get results
Closing out the book
contracts
A past presentation
Creating your own back link checker
Cheatsheet
one on one analysis as we prepare for next week
Week 9
Homework due in Week 10:
A Mobile Companion Site A La https://sites.google.com/site/lobstersd/
http://www.mobilephoneemulator.com/
Chart helpers...
Yahoo nixes site explorer and its consequences
Creating your own backlinker
Few more tools...
Link Building
Mobile, Mobile, Mobile
Why Would Matt Cutts say that?
https://sites.google.com/site/lobstersd/
Week 8
More record keeping/inference/correlation tips
Summarize Chapter 8/Algorithm Article
Understanding the above, let's look at the weekly change reports
Types of campaigns
Web-based sales - geeks.com,newegg.com
Offline sales - vodabar.com
Lead generation - webtrends
Market Awareness - gulfstream.com
Information/Entertainment - entertainment.com
Influence or persuasion - democracy.org
Wordpress and SEO ultimate
Week 7
Terry Crosby - Social Media Guru
Week 6
Homework: Chapter 8 and read this:
http://searchenginewatch.com/article/2107584/Search-Engine-Algorithm-Research-Testing
http://searchenginewatch.com/article/2122234/Panda-DNA-Algorithm-Tests-on-the-Google-Panda-Update
Chapter 7 Review...
http://www.newspanel.co.uk/technology/google-panda-algorithm-update-a-whole-new-look-at-seo/2039/
Its connection to the semantic web
http://www.seolinkvine.com/video1-seo.php
http://googlepositioncheckertool.com/
update sitemap accordingly if moving from sandbox
Array shuffle with content.
Content/status check
Next week SEM, so read social chapter. Chapter 8
Week 5
weekly change doc
Analysis (Midterm)
Install backend of stat tracker
keyword density script
writing content.
Week 4
Addressing some issues....
viable options for preexistent domains (http://vegsandiego.com)
Homework Due:
1. an rss 2.0 formatted file...to be submitted anywhere possible
2. Meta Keywords for homepage*
3. Meta Description Words for Homepage*
*Make sure it tests for keyword relevance with submitexpress.com
Send me link and folder...
how to track
submitting other content to google
Tracker this week!!!
Launch with a blog....
What we should have at this point....
Create Content and Navigational Order
Last Hour One on One's (no other choice)
Week 3
Check of progress
60/60
http://freekeywords.wordtracker.com/
Link Tools
Opt Out Personal Search pws=0
Meta Keywords Tags
Meta Description Words
For the sanctity of data/generator and link
Review on Reading (ch's 4 & 6)
Is your sandbox ready?
Keyword search/tools
Week 3
Review on Reading (ch's 4 & 6)
Is your sandbox ready?
Keyword search/tools
Submitting your site
Site Maps
mod_rewrite
Week 2
Our Plan - San Diego Lobster and wdimalumni.com
Past Seo Examples
what google says and what google does
What is page rank?
Discuss Chapter 4 - is seo dead?
Screenshots
Project Finalization
Domain registration
Who do you want to beat?
Coming soon content - the sandbox
Building a coming soon page...with keywords and email form...
SEO Goal Sheet SEO growth list Keyword work sheet Homework Read Chapter 6!
Send me your search term and competitors
Week 1
Intro Syllabi (how the course competencies will be met)
Plan (project requirements)
The Book
Speakers
tools
Firefox plugins (seo quake)
Let's go - The latest on Panda
http://www.yourseoplan.com/seo-resources.html
Is seo dead?
Seo versus Sem
Seo Tips Flash and SEO
Your projects
An example of requireables
Tools/bruce clay
What is google pagerank
Lecture: white hat seo v black hat
organic v ppc
60/60
google/yahoo/msn
Top 10 tips
Activity 1
Activity 2:
Find a site that is in the top 5 for an agreed upon query string
Kris - Maintain San Diego Lobster/Start wdimalumni.com
Josh-PB Party Bus dplimobus.com against
JJ-Golf tentative envillepublishing.com against idwpublishing.com 20% google 60%bing
James- yourtalenttracker.com going against rinktime.com
Brandon- desertdesignlighting.com against http://www.lightsbylighthouse.com/phoenix/index.html 100%bing %50%
Rick-Flowers..next week
Teresa-leavingearth.com biblecomic.com
Fernando - gasamaz.com - self improvement - in spanish on google.mx
Rubin - http://sandiegopinata.com against http://www.pinatastore.com/
Katherine - Next Week -http://www.escondidojoes.com/
